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Supervised Deep Learning for Hierarchical Image Data Retrieval Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Why Do People Back Crowdfunding Projects?

Authors : Ying-Feng Kuo, Cathy S. Lin, Chung-Hsien Wu, Tsung-Hsun Tsai

Published in: Multidisciplinary Social Networks Research

Publisher: Springer Singapore

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Abstract

This study employs social cognitive theory as a theoretical foundation to empirically explore the influential antecedents of backing intention on crowdfunding platforms. We collected 221 valid samples from crowdfunding fan pages on Facebook in Taiwan, and the data were analyzed using the partial least squares (PLS) method. The results indicate that individual factors (i.e., backing self-efficacy, rewards, and empathy) and environmental factor (i.e., website service quality) all have a positive effect on behavior (i.e., backing intention). We conclude with a summary of theoretical implications and practical implications, along with an opportunity for IS researchers and practitioners to extend our knowledge of compelling future research possibilities.

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Footnotes
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Metadata
Title
Why Do People Back Crowdfunding Projects?
Authors
Ying-Feng Kuo
Cathy S. Lin
Chung-Hsien Wu
Tsung-Hsun Tsai
Copyright Year
2019
Publisher
Springer Singapore
Book
Multidisciplinary Social Networks Research

Print ISBN: 978-981-15-1757-0

Electronic ISBN: 978-981-15-1758-7

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-981-15-1758-7_2

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