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This chapter provides a summary overview of some traditional approaches in political science to better understand the function of emotions in voting behavior. It articulates the research question that anchors the book: Do voters’ feelings toward candidate influence their support of campaigns issues? The meaning of the discrete feelings subject to analysis here, pride, hope, anger, fear, and disgust is briefly explained. The theories that justify the academic exploration of emotions in politics in the 2016 presidential campaigns include affective intelligence theory, the transfer-of-affect thesis, and the rise of negative partisanship. A brief outline of the book details the campaign issues examined throughout the chapters.
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Lodge, Milton, and Charles S. Taber. The Rationalizing Voter. Cambridge: Cambridge University Press, 2013.
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- Why Emotions Matter in Politics
Heather E. Yates
- Springer International Publishing
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- Chapter 1