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2023 | OriginalPaper | Chapter

2. Why Long-Term Innovation Strategies Will No Longer Be Effective in the Future

Authors : Philipp Futterknecht, Tobias Hertfelder

Published in: Data, Disruption & Digital Leadership

Publisher: Springer Fachmedien Wiesbaden

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Abstract

Innovation Strategies are plans that serve to achieve goals. The further you look back into the past, the longer strategies lasted, and the fewer changes there were during the planned strategy periods. Things used to be more plannable. This means that, in the future, things will probably become less plannable.

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previous chapter Innovation Strategy 2030: One Step Ahead of Its Time
next chapter The H&F Strategy Process
Metadata
Title
Why Long-Term Innovation Strategies Will No Longer Be Effective in the Future
Authors
Philipp Futterknecht
Tobias Hertfelder
Copyright Year
2023
Book
Data, Disruption & Digital Leadership

Print ISBN: 978-3-658-41600-3

Electronic ISBN: 978-3-658-41601-0

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-41601-0_2

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