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Wie KI und Chatbots den Vertrieb effektiver machen

  • 01-04-2024
  • Strategie & Management
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Excerpt

Marketing Automation, Chatbots und Predictive Analytics sind die Tools. Cost Per Lead, Lead Quality und Lead Engagement die KPIs. Zusammen dienen sie als Grundlage für die erfolgreiche moderne Leadgenerierung. …

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Title
Wie KI und Chatbots den Vertrieb effektiver machen
Authors
Frank Hussendörfer
Severine Thiel
Publication date
01-04-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 4/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2271-2