Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
The Analytical CRM OLAP Analysis Tools and Data Mining Read chapter Read first chapter

2020 | OriginalPaper | Chapter

Women Empowerment Through Social Media: Insights from India

Authors : Rajesh R. Pai, Sreejith Alathur

Published in: ICT Analysis and Applications

Publisher: Springer Singapore

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

In recent times, social media has been used by people to participate in a particular event and has resulted in the generation of a large amount of data online. These data can be helpful for the decision-maker in promoting and devising necessary policies at the right time. The purpose of this paper is to understand the peoples’ sentiments and emotions about a recent social movement. Based on the result and analysis, the possible inferences have been presented.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Smart Portable Neonatal Intensive Care for Rural Regions
next chapter Automation System Using Otsu’s Method for Production Line Quality Assessment of Welded Structure
Literature
1.
Chan NL, Guillet BD (2011) Investigation of social media marketing: how does the hotel industry in Hong Kong perform in marketing on social media websites? J Travel Tour Mark 28(4):345–368CrossRef
2.
Stephen AT, Galak J (2010) The complementary roles of traditional and social media publicity in driving marketing performance. In: Fontainebleau: INSEAD working paper collection
3.
Trainor KJ, Andzulis JM, Rapp A, Agnihotri R (2014) Social media technology usage and customer relationship performance: a capabilities-based examination of social CRM. J Bus Res 67(6):1201–1208CrossRef
4.
Barak A, King SA (2000) The two faces of the Internet: introduction to the special issue on the internet and sexuality. Cyberpsychology Behav 3:517–520CrossRef
5.
Tess PA (2013) The role of social media in higher education classes (real and virtual)–a literature review. Comput Hum Behav 29(5):A60–A68CrossRef
6.
Lee G, Kwak YH (2012) An open government maturity model for social media-based public engagement. Gov Inf Q 29(4):492–503CrossRef
7.
Joseph N, Grover P, Rao PK, Ilavarasan PV (2017) Deep analyzing public conversations: insights from twitter analytics for policy makers. In: Conference on e-Business, e-Services and e-Society. Springer, Cham, pp 239–250
8.
Yeung D (2018) Social media as a catalyst for policy action and social change for health and well-being. J Med Internet Res 20(3):e94
9.
Aswani R, Kar AK, Aggarwal S, Ilavarsan PV (2017) Exploring content virality in facebook: a semantic based approach. In: Conference on e-Business, e-Services and e-Society, Springer, Cham, pp 209-220
10.
Singh P, Sawhney RS, Kahlon KS (2018) Sentiment analysis of demonetization of 500 & 1000 rupee banknotes by Indian government. ICT Express 4(3):124–129CrossRef
11.
Pai RR, Alathur S (2018) Assessing mobile health applications with twitter analytics. Int J Med Inform 113:72–84CrossRef
12.
13.
Lakhiwal A, Kar AK (2016) Insights from twitter analytics: modeling social media personality dimensions and impact of breakthrough events. In: Conference on e-Business, e-Services and e-Society. Springer, Cham, pp 533–544
14.
15.
Abbott A (2016) Processual sociology. University of Chicago Press, Chicago, ILCrossRef
16.
Simandan D (2018) Being surprised and surprising ourselves: a geography of personal and social change. Prog Hum Geogr. 0309132518810431
17.
Glasberg DS, ShannonD (2010) Political sociology: oppression, resistance, and the state. SAGE Publications
18.
Aberle D (1966) The peyote religion among the Navaho. Aldine, Chicago. ISBN 0-8061-2382-6
19.
Castells M (1983) The city and the grassroots: a cross-cultural theory of urban social movements, no 7. University of California Press
20.
Little K (2013) Urbanization as a social process: an essay on movement and change in contemporary Africa. Routledge
21.
Safa HI (1990) Women’s social movements in Latin America. Gend Soc 4(3):354–369CrossRef
22.
Tilly C, Wood LJ (2015) Social movements 1768–2012. Routledge
23.
Wilson J (1973) Introduction to social movements. Basic Books, New York, pp 233
24.
Rotman D, Vieweg S, Yardi S, Chi E, Preece J, Shneiderman B, Pirolli P, Glaisyer T (2011) From slacktivism to activism: participatory culture in the age of social media. In: CHI’11 extended abstracts on human factors in computing systems. ACM, pp 819–822
25.
Koohy H, Koohy B (2014) A lesson from the ice bucket challenge: using social networks to publicize science. Front Genet 5:430CrossRef
26.
27.
28.
Manikonda L, Beigi G, Liu H, Kambhampati S (2018) Twitter for sparking a movement, reddit for sharing the moment:# metoo through the lens of social media. arXiv:​1803.​08022
29.
Hebert LC (2018) Is ‘MeToo’ only a social movement or a legal movement too? Emp Rights Employ Policy J 22(2). Ohio State Public Law Working Paper No. 453
30.
Bharti SK, Vachha B, Pradhan RK, Babu KS, Jena SK (2016) Sarcastic sentiment detection in tweets streamed in real time: a big data approach. Digit Commun Netw 2(3):108–121CrossRef
31.
32.
33.
34.
35.
Metadata
Title
Women Empowerment Through Social Media: Insights from India
Authors
Rajesh R. Pai
Sreejith Alathur
Copyright Year
2020
Publisher
Springer Singapore
Book
ICT Analysis and Applications

Print ISBN: 978-981-15-0629-1

Electronic ISBN: 978-981-15-0630-7

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-981-15-0630-7_38