Skip to main content
main-content

Word-of-Mouth-Marketing

Zeitschriftenartikel

29-03-2021

Rising stars prediction in reviewer network

The prediction of rising stars is a challenging task in social networks. To this end, publicly available online social databases are considered to retrieve meaningful information for prediction of future trends. According to our knowledge, we are …

20-01-2021

26 years left behind: a historical and predictive analysis of electronic business research

This article reviews 26 years (1994–2020) of research on electronic business published in reputable journals of the field. The basic aim behind this study is to define the growth potential of electronic business and marketing as a theoretical …

07-01-2021 | Original Paper Open Access

Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda

A growing body of research looks into business-led efforts to create social value by improving the socio-economic well-being of Base of the Pyramid (BoP) communities. Research shows that businesses that pursue these strategies—or BoP …

01-12-2020 | Original Article | Issue 1/2020

Influence modeling of opinion switching by Twitter users in public shaming events

Public shaming is mass criticism of someone for perceived violation of an established social norm. These events are ever increasing in number and scope on online social media platforms. An individual instance of shaming is, as a matter of fact, an …

Related topics

Superior

Related

Buchkapitel

2021 | OriginalPaper | Chapter

The Positive Influences of Financial Omni-Channel Marketing Approach on Customer Satisfaction

Marketing approaches has seen dramatic changes throughout the last decade. With the change of marketing perceptions, consumer satisfaction has become one of the focal points of marketing and satisfaction can be considered as the finish line for …

2021 | OriginalPaper | Chapter

Influencer-Marketing

Influencer-Marketing wurde in Deutschland im Laufe der Jahre 2016 und 2017 zu einem Hype-Thema. In den Medien wurde diese Marketing-Disziplin extrem kontrovers diskutiert. Mal wurde das Platzen der Blase prognostiziert und über die Fake-Follower …

2021 | OriginalPaper | Chapter

Strategy of Rural Retailers Towards Sustainability: Case Study Evidence from Malaysian Micro Enterprise

The demand arising for retailing in micro enterprise sustainability in rural areas has received an attention in these recent years. There are great competition from the other rural retailers and immigrant retailers that become a threat for rural …

2021 | OriginalPaper | Chapter

Marketing Online Learning

In the previous chapter, you explored the importance of testing your online learning components. Although testing is typically handled by a learning management system administrator, as an educator, you also must test your learning content for not …

weitere Buchkapitel

In eigener Sache

Bücher

Image Credits