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13-05-2021

Optimal rebate strategy for an online retailer with a cashback platform: commission-driven or marketing-based?

This paper analyzes an emerging rebate mode where a cashback website not only serves as a promotional device in generating more sales for an online retailer, but also makes decisions on its marketing effort autonomously under certain product …

10-05-2021

An In-ad contents-based viewability prediction framework using Artificial Intelligence for Web Ads

In the current competitive corporate world, organizations rely on their products’ advertisements for surpassing competitors in reaching out to a larger pool of customers. This forces companies to focus on advertisement quality. This work presents …

29-03-2021

Rising stars prediction in reviewer network

The prediction of rising stars is a challenging task in social networks. To this end, publicly available online social databases are considered to retrieve meaningful information for prediction of future trends. According to our knowledge, we are …

20-01-2021 | Issue 1/2021

26 years left behind: a historical and predictive analysis of electronic business research

This article reviews 26 years (1994–2020) of research on electronic business published in reputable journals of the field. The basic aim behind this study is to define the growth potential of electronic business and marketing as a theoretical …

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Buchkapitel

2021 | OriginalPaper | Chapter

Characteristics of Tourism and Hospitality Marketing

This chapter explores the characteristics of tourism and hospitality marketing. It begins with a discussion of the difference between services marketing and manufacturing marketing. The chapter then reviews the characteristics that make the …

2021 | OriginalPaper | Chapter

Promoting and Advertising Tourism and Hospitality Products

This chapter discusses the communication methods that are used to promote tourism and hospitality offerings. Marketers must communicate these offerings to consumers (including the travel trade). Promotion is used to communicate information about …

2021 | OriginalPaper | Chapter

Virtual Reality and Artificial Intelligence: Co-creation Process Between Consumers and Firms in an Area of Smart Cities

The aim of this study is twofold: provide an overview of the virtual reality and artificial intelligence conceptualization and applications and propose a framework of consumer -firm experience process in the context of smart cities. The framework …

2021 | OriginalPaper | Chapter

Digital Transformation and Changing Marketing Dynamics in the World

With the development of technology, the changes experienced in consumers’ expectations have directed especially marketing world to new searches. Starting to take place in the literature and featuring the digital marketing because of that the …

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In eigener Sache

  • 10-05-2021 | Finance + Banking | In eigener Sache | Article

    Bankmagazin-Webinar

    Automatisiertes Onboarding im Fokus „Onboarding und KYC-Management leicht gemacht“ präsentiert Box in Kooperation mit dem Bankmagazin am 17. Juni 2021 ab 10:00 Uhr in einem Webinar.

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