12. Wrap-Up: Integration Exercises

This chapter concludes the book by combining the perspectives of previous chapters in various integration exercises. Diverse insights and knowledge obtained throughout the book are now applied in multidisciplinary case studies, assignments, and brainstorming exercises. The latter are not intended to be comprehensive or to apply the entire book at once. Instead, the reader is encouraged to carefully think through which knowledge and reflections may apply to certain business situations. The purpose of this final chapter is to encourage the reader to critically discuss how specific organizations can take advantage of social media and create business value. Together with the self-tests offered in previous chapters, this chapter illustrates the extent to which the reader meets the book’s learning objectives (as presented in Chap. 1), namely, about (1) proper use, (2) knowledge, (3) strategic insights, (4) critical reasoning, and (5) lifelong learning in the context of social media.