WTP Analysis of Mobile Internet Demand

Pricing new services is a mostly trial and error process, and wireless Internet access is no exception. Additionally, judging by recent publication, wireless Internet pricing and consumer willingness to pay (WTP) is the subject of much interest. In particular, (2002) indicates wireless Internet provider expectations have not been met by realized market demand. Maier further argues that this disappointing consumer response is caused by complicated service provider pricing schemes. However, CNET News.com considers that while complex pricing is an impediment to market growth, it is not the only problem, viz.