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01-01-2016 | New Vehicle

Zica — Dawn of A New Era for Tata Motors?

Author: Springer India-New Delhi

Published in: Auto Tech Review | Issue 1/2016

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Tata Motors Ltd entered the passenger vehicle market with the Indica in 1998, and has come a long way since then. More recently, the company launched its Zest compact sedan and Bolt hatchback, which did not capture the market as expected, to say the least. With the soon-to-be-launched Zica hatchback though, the company is looking to change its fortunes. Is this the best bet for Tata Motors yet? We find out. …

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Title: Zica — Dawn of A New Era for Tata Motors?
Author: Springer India-New Delhi
Publication date: 01-01-2016
Publisher: Springer India
Published in: Auto Tech Review / Issue 1/2016
Print ISSN: 2250-3390
Electronic ISSN: 2347-9434
DOI: https://doi.org/10.1365/s40112-016-1094-y

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