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2018 | OriginalPaper | Chapter

2. Ziele und Konzeption des Social-Media-Marketings

Author : Ralf T. Kreutzer

Published in: Social-Media-Marketing kompakt

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Kapitel wird aufgezeigt, welche Ziele mit dem Social-Media-Marketing angestrebt werden können und wie die entsprechende Ausgestaltung erfolgen kann. In diesem Kapitel wurden die zentralen Botschaften aus meinem Werk „Praxisorientiertes Online-Marketing, 2018“ übernommen.

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previous chapter Social Media und Social-Media-Marketing

next chapter Plattformen für den Einsatz des Social-Media-Marketings

Title: Ziele und Konzeption des Social-Media-Marketings
Author: Ralf T. Kreutzer
Publisher: Springer Fachmedien Wiesbaden
Book: Social-Media-Marketing kompakt
Print ISBN: 978-3-658-21146-2

Electronic ISBN: 978-3-658-21147-9

Copyright Year: 2018
DOI: https://doi.org/10.1007/978-3-658-21147-9_2