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2021 | OriginalPaper | Chapter

Ziele und Wirkung der internen Organisationskommunikation

Authors : Berend Barkela, Isabella Glogger, Michaela Maier, Frank M. Schneider

Published in: Handbuch Mitarbeiterkommunikation

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Dieses Kapitel beleuchtet die Ziele interner Organisationskommunikation. Nach einer kurzen Einführung in psychologische Perspektiven über die Wirkung interner Kommunikation werden die gängigsten mitarbeiter- und organisationbezogenen Ziele ausführlich erläutert und die Ergebnisse empirischer Forschung zum Zusammenhang zwischen interner Kommunikation und diesen Zielen zusammengefasst. Schließlich werden Strategien vorgestellt, mit denen die Wirkung von interner Kommunikation auf die Ziele untersucht werden kann.

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Footnotes
1
Wir sprechen zumeist von Organisation, um auch nicht rein gewinnorientierte Organisationen wie NGOs und Vereine einzuschließen.
 
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Metadata
Title
Ziele und Wirkung der internen Organisationskommunikation
Authors
Berend Barkela
Isabella Glogger
Michaela Maier
Frank M. Schneider
Copyright Year
2021
DOI
https://doi.org/10.1007/978-3-658-23152-1_12