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Published in:
2023 | OriginalPaper | Chapter
ZongTeng Group: Fighting Against the COVID-19 Pandemic, and Being the Hero in Harm's Way of Cross-Border E-commerce Logistics
Authors : Ying Wang, Shuying You
Published in: Innovation of Digital Economy
Publisher: Springer Nature Singapore
Abstract
Cross-border e-commerce is becoming increasingly popular around the world. While COVID- 19 suddenly broke out at the beginning of 2020, which brought a huge negative impact to both traditional foreign trade enterprises and cross-border e-commerce enterprises. However, Zongteng group has kept growing in this crisis. The order volume of Guantong distribution platform increased by 328%, the registration volume of sellers increased by 540%, and the transaction volume of its platform increased by 436%. It's worth thinking about the reason why Zongteng group is able to do this. We firstly discuss the opportunity and challenge caused by COVID- 19 in 3 stages. Secondly, we analyze different coping strategies and actions of Zongteng group at different stages. The results offer important insights into how to best manage sudden crisis for cross-border e-commerce companies.