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5. Zukünftige Entwicklungen

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Bernhard Wecke
Published in
Wachstum durch den Einsatz von Generativer KI
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die zunehmende Komplexität der Customer Journeys und die Vielfalt der Kommunikations- und Vertriebskanäle machen den Einsatz von Generativer KI im Marketing nicht nur zu einer Option, sondern zunehmend zu einer Notwendigkeit. Diese Entwicklung spiegelt sich in verschiedenen Aspekten wider, von der Hyperpersonalisierung über neue Qualitätsanforderungen bis hin zu einer immer stärkeren Spezialisierung der Anwendungen.

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previous chapter Anwendungsmöglichkeiten im Marketing
Title
Zukünftige Entwicklungen
Author
Bernhard Wecke
Copyright Year
2024
Book
Wachstum durch den Einsatz von Generativer KI

Print ISBN: 978-3-658-44040-4

Electronic ISBN: 978-3-658-44041-1

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-44041-1_5