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2013 | OriginalPaper | Buchkapitel

Engaging Faculty and Students: A Premise for Excellence in Business Education at Romanian Business School

verfasst von : Sebastian Văduva, Ioan S. Fotea, Mihai Corcea

Erschienen in: The Changing Business Landscape of Romania

Verlag: Springer New York

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Abstract

This chapter focuses on explaining the importance of the faculty-student encounter in a business school, with a new paradigm of quality management that combines the classical view of human resources management with modern relationship marketing. Utilizing the Human Sigma model, which is a modern relationship management instrument for measuring and aligning the interest of both customers and service providers, we measured the student-faculty encounter at a small Romanian Business School (RBS) in order to enhance the quality of the education. We begin by discussing the importance of quality in education, then we outline the patterns of engagement, and finally, we present our research findings at the RBS.

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Titel: Engaging Faculty and Students: A Premise for Excellence in Business Education at Romanian Business School
verfasst von: Sebastian Văduva
Ioan S. Fotea
Mihai Corcea
Verlag: Springer New York
Buch: The Changing Business Landscape of Romania
Print ISBN: 978-1-4614-6864-6

Electronic ISBN: 978-1-4614-6865-3

Copyright-Jahr: 2013
DOI: https://doi.org/10.1007/978-1-4614-6865-3_14