The process of value creation was traditionally driven almost exclusively within the firm. The role of the consumer was seen only at the end of the product development process. However, as the emergence of the Internet and its related technologies resulted in greater product variety there was a need for accelerating the innovation process. The concept of co-creation has been presented as a highly valuable trend and the next progression in open innovation. While extensive research has been conducted on innovation co-creation between firms and consumers, a coherent understanding of its application in the mobile environments has not been achieved. This paper explores the general evolution of the innovation co-creation paradigm and the opportunities mobile technologies bring in further developing this. An innovation co-creation framework is proposed along with a roadmap that provides a more detailed understanding of how to implement the components to realise the necessary innovation co-creation ecosystem.
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- Enhancement of Innovation Co-creation Processes and Ecosystems Through Mobile Technologies
Tracey Yuan Ting Wong
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