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2024 | OriginalPaper | Buchkapitel

Enhancing Public Satisfaction: The Impact of Interactive Marketing in Social Institutions (the UAE Ministry of Community Development)

verfasst von : Noora Ahmad Youssef, Mokhtar Elareshi, Mahmoud Alghizzawi, Mohamed Habes, Abdulkrim Ziani, Samar Ben Romdhane

Erschienen in: Technology: Toward Business Sustainability

Verlag: Springer Nature Switzerland

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Abstract

This study delves into the relationship between interactive marketing dimensions and public satisfaction with services provided by social institutions, with a focus on the Ministry of Community Development in the UAE. Employing a survey methodology, a random sample (250) representing beneficiaries of the Ministry’s services was surveyed. The findings indicate that most respondents exhibited a high level of engagement with interactive marketing dimensions, predominantly falling within the high-to-medium range. Notably, there was a positive trend among beneficiaries who interacted with the Ministry’s website. A high degree of satisfaction with the services offered through the Ministry’s website was reported. Our findings confirmed the hypothesis that a statistically significant correlation exists between interactive marketing dimensions and the degree of satisfaction with services provided by the Ministry of Community Development in the UAE. These findings underscore the importance of effective interactive marketing strategies in enhancing service satisfaction within the realm of social institutions. Additionally, they acknowledge the influence of demographic variables on satisfaction levels, offering practical insights for optimizing service delivery and engagement strategies.

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Titel: Enhancing Public Satisfaction: The Impact of Interactive Marketing in Social Institutions (the UAE Ministry of Community Development)
verfasst von: Noora Ahmad Youssef
Mokhtar Elareshi
Mahmoud Alghizzawi
Mohamed Habes
Abdulkrim Ziani
Samar Ben Romdhane
Verlag: Springer Nature Switzerland
Buch: Technology: Toward Business Sustainability
Print ISBN: 978-3-031-54008-0

Electronic ISBN: 978-3-031-54009-7

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-54009-7_34

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