Entering New Markets: Strategies for Internationalization of Family Businesses

Having in consideration that almost all family businesses face with the problem of their growth after e period of time especially when they reach its maturity phase they need to enter new markets in order to continue its growth. These and lots of other reason influence family businesses to become part of globalization and follow the trend of most of the successful family businesses in the world who have internationalize their activities. This chapter focuses on the possible strategies that enterprises can use in order to perform in the international markets. The objectives of the study are to examine how to enter in new markets by using the best appropriate strategies in order to achieve competitive advantage in international markets. Expect theoretical analysis and suggestion on strategies for internationalization an empirical research has been done in 75 family businesses in Albania. The final results showed that as the best strategy for the Albanian family businesses for entering in international markets is export strategy, mainly because of the current economic situation in Albania (cheap working force, very qualified working force, etc.) this strategy can produce competitive advantage for Albanian family businesses in entering new markets.