Entrepreneurship in Sport Policy: A New Approach

Sport has an entrepreneurial nature due to the way it can change depending on market circumstances. Unlike other industries, sport has a unique combination of profit and non-profit organisations that work together to create a competitive environment. The aim of this chapter is to highlight how a new approach to sport policy and practice is needed that incorporates an entrepreneurial dimension. There have been recent changes in the nature of sport due to increased levels of technological innovation, which requires a rethink by sport policy planners about how to incorporate entrepreneurial thinking. Automation and the use of robots are changing the way sport is viewed and played, which has positive benefits but also results in an alteration in existing practices. This chapter will focus on emerging issues regarding sport entrepreneurship and public policy with a view to highlighting future research suggestions.