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2020 | OriginalPaper | Buchkapitel

7. Entscheidungen und Beeinflussungen

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Autor: Harald Kindermann

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Kapitel werden die vielfältigen Faktoren vorgestellt, die unsere Entscheidungen maßgeblich beeinflussen. Es wird umfassend beschrieben, warum wir uns im wahrsten Sinne des Wortes oft irrational verhalten und warum es so schwierig ist, dies selbst zu erkennen. Der Bogen wird dabei von der Dissonanztheorie, über unterschiedliche Heuristiken bis hin zum Barnum-Effekt gespannt.

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Titel

Entscheidungen und Beeinflussungen

Buch

Konsumentenverständnis

Print ISBN: 978-3-658-28160-1

Electronic ISBN: 978-3-658-28161-8

https://doi.org/10.1007/978-3-658-28161-8

DOI

https://doi.org/10.1007/978-3-658-28161-8_7

Autor:

Harald Kindermann

Verlag

Springer Fachmedien Wiesbaden

Sequenznummer

Kapitelnummer