6. Entwicklungspotenziale des kulinarischen Tourismus: Angebote für die Generation Y/Culinary Tourism: Development Potential for Generation Y

Offers in the field of culinary tourism are often aiming at matured target groups. Special touristic interest in the production and consumption of food and drink is closely associated with older travellers with above average education and income levels. At the same time the ongoing analysis of what is called the Generation Y indicates a high potential for participation in culinary tourism: Consumers in this demographic cohort appear strategically approachable due to their shared characteristics (i.e. values, needs, wants). In an empirical survey it was possible to investigate this relationship in closer detail. Through use of a standardized questionnaire 600 participants provided information as to their personal preferences regarding food and drink in everyday life as well as in tourism contexts. It could be proven that members of the Generation Y show a strong interest in elements of culinary tourism, providing opportunities for market development; while at the same time it became clear that touristic offers in the field have to be adapted according to the capabilities and preferences of the target group.