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Environmental Management

Erschienen in:

29.03.2018

Environmental Behavior Among Russian Youth: The Role of Self-direction and Environmental Concern

Erschienen in: Environmental Management | Ausgabe 2/2018

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Abstract

Previous research that has tried to identify the personal values that best explain variance in pro-environmental attitudes tended to focus on biospheric and universalism values. This paper examines the importance of self-direction as a value underlying young people’s inclination to adopt pro-environmental behaviors and environmental activism. We expect that individuals who emphasize a self-direction value, which fosters creativity, motivates innovation, and promotes coping with challenges, are likely to respond in more self-directed and autonomous ways to emerging environmental practices. We analyze a sample of 600 university students surveyed in Moscow and find that biospheric and self-direction values are associated with environmental behavior and activism. Beyond the direct effect of self-direction value on pro-environmental behaviors and environmental activism we also observe a moderation effect of self-direction on the association between concern and environmental behavior. We discuss the implications of our findings for encouraging environmental action in specific contexts, similar to the one depicted in our sample.

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In the environmental domain, hedonic values often reflect self-enhancement values more than openness-to-change, therefore, the negative association of hedonic values with pro-environmental behavior, as found by Steg et al. (2014), does not contradict our hypothesis.

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Titel: Environmental Behavior Among Russian Youth: The Role of Self-direction and Environmental Concern
Publikationsdatum: 29.03.2018
Erschienen in: Environmental Management / Ausgabe 2/2018
Print ISSN: 0364-152X
Elektronische ISSN: 1432-1009
DOI: https://doi.org/10.1007/s00267-018-1032-7

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