Erfolgreich durch neue Management- und Marketingstrategien in Zeiten der Wirtschaftskrise?

In order to overcome the financial and economic crisis of 2009, a sustainable future-oriented company needs a company strategy that is based on traditional company values and a management that is bounded to values. Two strategic approaches and conditions for their successful implementation are discussed and illustrated at the example of case studies. In the future, companies may follow “I CARE” (Integrity, Customer Focus, Accountability, Recognition and Excellent Execution) to become a serving company that is able to adapt to changing requirements of customers as well as to respective situations. Learning from the crisis includes orientation to new markets and realizing that permanent prevention is a way out of the crisis.