Artificial Intelligence (AI) emerged almost 70 years ago and since then it has had an important development within computing, mathematics, and engineering, mainly. Since the end of the last century, applications have been developed for other disciplines and areas worldwide. In the audiovisual industry, there have been AI applications in cinema since 1993 at the pre-production, production, and post-production level. The efficiency of processes, the development of personalized solutions, and increasingly sophisticated reproductions of reality are undeniable.
However, in recent years the development of AI has faced serious difficulties due to the use of personal data without authorization or due to facial superimposition and other unilateral actions on the part of the production companies, following the complaints of the affected unions. On the other hand, the advances of AI in speech and image recognition and the capture of sound waves have allowed for an important leap in the human safety, both in driving cars and in the creation of mobility alternatives that meet the needs that brought about climate change.
Based on the above, a review is made of the contributions on ethics of artificial intelligence worldwide in recent years, including the values and principles recommended by the Organization for Economic Co-operation and Development (OECD) (
2019), Naciones Unidas (
2021), UNESCO (
2022), and the World Economic Forum (
2024). The reflection focuses on the individual and collective role in achieving the common good, the commitment to the truth, and respect for human rights. Given the continued presence of AI, it is highlighted the importance of not losing the social link that is only possible through dialectics, interaction, and human communication.