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2014 | OriginalPaper | Buchkapitel

6. Ethnographic Decision Tree Modelling: An Exploration of Telecentre Usage in the Human Development Context

verfasst von : Arlene Bailey, Ojelanki Ngwenyama

Erschienen in: Advances in Research Methods for Information Systems Research

Verlag: Springer US

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Abstract

This chapter presents an investigation of the decision-making process of community members who decide on using telecentres for entrepreneurial endeavours. A qualitative approach through interviews with telecentre staff and users is used to assess the barriers and enablers to economic activity through use of telecentres. An ethnographic decision tree model (EDTM) is developed to illustrate the process through which a community member makes a decision to use the telecentre to support economic livelihood. A predictive model for entrepreneurial behaviour is proposed based on the factors which influence the usage of telecentres for entrepreneurship—social ties, opportunity recognition and support from the telecentres.

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Metadaten
Titel
Ethnographic Decision Tree Modelling: An Exploration of Telecentre Usage in the Human Development Context
verfasst von
Arlene Bailey
Ojelanki Ngwenyama
Copyright-Jahr
2014
Verlag
Springer US
DOI
https://doi.org/10.1007/978-1-4614-9463-8_6