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Erschienen in:
2015 | OriginalPaper | Buchkapitel
European Integration: A Consumer Perspective
verfasst von : Timo Ranta, Liisa Uusitalo
Erschienen in: Proceedings of the 1993 World Marketing Congress
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This paper deals with those effects of European integration that are reflected in the lives of European consumers. The aim is to categorize these effects and to see how they affect consumer welfare in a typical European country. The data base is formed by a qualitative analysis of personal expert interviews and literature. It was found that the economic effects of integration have been greatly overestimated and simplified in consumer studies of integration in the past. Moreover, from a consumer’s point of view, European integration is increasingly a question of consumer policy and welfare, including environmental and cultural issues, rather than a question of competition and prices only.