Skip to main content
Fachgebiete
Automobil + Motoren Bauwesen + Immobilien Business IT + Informatik Elektrotechnik + Elektronik Energie + Nachhaltigkeit Finance + Banking Management + Führung Marketing + Vertrieb Maschinenbau + Werkstoffe Versicherung + Risiko
DE
EN
Bücher
Zeitschriften
Themenseiten
Organisationspsychologie Projektmanagement Marketing Smart Manufacturing
Weitere Formate
Podcasts Webinare Technik Webinare Wirtschaft Kongresse Veranstaltungskalender Awards
Jetzt Einzelzugang starten
Zugang für Unternehmen
Referenzkunden
SLX-Digitalkonferenz: Zukunftswerkstatt 2024

Mehr Umsatz mit Top-Kontakten

Am 7. Mai erfahren Sie, wie Vertriebsteams Leadgenerierung, Leadnurturing und Leadstrategien effizient steuern können.
Erweiterte Suche
Anmelden
nach oben
Erschienen in:
Mobile Social Travel Recommender System Kapitel lesen Erstes Kapitel lesen

2013 | OriginalPaper | Buchkapitel

Examining Online Brand Image Dimensions from Hotel Managers and Customers Perspectives in Relation to Herzberg’s Two-Factor Theory

verfasst von : Duangthida Nunthapirat, Andrew Lockwood, Brigitte Stangl, Hesham Al-Sabbahy

Erschienen in: Information and Communication Technologies in Tourism 2014

Verlag: Springer International Publishing

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Given the scarcity of research regarding online brand image, this study is an attempt to generate an understanding of this topic in the hospitality industry from a holistic point of view. In order to gather this information, this study has carried out a detailed analysis of the brand attributes and marketing communication that determine hotel brand image in an online context. Semi-structured interviews with hotel marketing managers and customers were conducted and key dimensions underlying the differences between their perspectives were identified in relation to Herzberg’s two-factor theory (1959). The results reveal that online brand attributes such as ease of use and content are seen as hygiene factors that impact customer perception, whilst site appearance and electronic word-of-mouth are motivational factors that hotel managers need to address in order to create a positive brand image in an online hotel context.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Jetzt informieren
Vorheriges Kapitel Measuring the Perceived Image of Lithuania Through its Destination Management Organization Website
Nächstes Kapitel Listening to CEOs: A New Perspective to Study Technology Adoption in Hotels
Literatur
Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347–356.CrossRef
Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31–40.CrossRef
Biel, A. L. (1992). How brand image drive brand equity. Journal of Advertising Research, 32(6), 6–12.
Christodoulides, G., & de Chernatony, L. (2004). Dimensionalising on- and offline brands’ composite equity. Journal of Product and Brand Management, 13(2/3), 168–179.CrossRef
Christodoulides, G., de Chernatony, L., Furrer, O., Shiu, E., & Abimbola, T. (2006). Conceptualising and measuring the equity of online brands. Journal of Marketing Management, 22(7/8), 799–825.CrossRef
Coupland J. C., Tekchandaney, J. R., Rngaswamy, A. & Simpson, T. W. (2003). Websites as personalities and playgrounds: Their effects on brand image. A Preliminary Report. Working paper 1-2003. Pennstate: eBusiness Research Center.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230–240.CrossRef
Creswell, J. W. (2009). Research design: qualitative, quantitative, and mixed methods approaches. London: Sage Publications.
Da Silva, R. V., & Syed Aiwi, S. F. (2008). Online brand attributes and online corporate brand images. European Journal of Marketing, 42(9/10), 1039–1058.CrossRef
Davies, G., Chun, R., Da Silva, R., & Roper, S. (2004). Corporate character scale to assess employee and customer views of organisation reputation. Corporate Reputation Review, 7(2), 125–146.CrossRef
Gay, R., Charlesworth, A., & Esen, R. (2007). Online marketing a customer-led approach. Oxford: Oxford University Press.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremier, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet. Journal of Interactive Marketing, 18(1), 38–52.CrossRef
Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The motivation to work. New York: Wiley.
Jansen, B. J., Brown, A., & Resnick, M. (2007). Factors relating to the decision to click on a sponsored link. Decision Support Systems, 44(1), 46–59.CrossRef
Keller, K. L. (1993). Conceptualizing, measuring, managing customer-based brand equity. Journal of Marketing, 57(1), 1–22.CrossRef
Kwon, W. S., & Lennon, S. J. (2009). Reciprocal effects between multichannel retailers’ offline and online brand images. Journal of Retailing, 85(3), 376–390.CrossRef
O’Connor, P. (2010). The future of hotel electronic distribution: expert and industry perspectives. The Cornell Hotel and Restaurant Administration Quarterly, 43(3), 33–45.
Palmer, J. W. (2002). Website usability, design, and performance metrics. Information System Research, 13, 151–167.CrossRef
Park, C. W., Jaworski, B. J., & Maclnnis, D. J. (1986). Strategic brand concept-image management. Journal of Marketing, 50(4), 135–145.CrossRef
Perdue, R. R. (2001). Internet site evaluations: The influence of behavioural experience, existing images, and selected Website characteristics. Journal of Travel and Tourism Marketing, 11(2/3), 21–38.CrossRef
Ritchie, J., Lewis, J., & Elam, G. (2003). Designing and selecting samples. In J. Ritchie & J. Lewis (Eds.), Qualitative research practice: A guide for social science students and researchers. London: Sage Publications.
Santos, J. (2003). E-service quality: A model of virtual service quality dimensions. Managing Service Quality, 13(3), 233–246.CrossRef
Song, J., & Zahedi, (2005). A theoretical approach to web design in e-commerce: A brief reinforcement model. Management Science, 51(8), 1219–1235.CrossRef
Venkatesh, V., & Agarwal, R. (2006). Turning visitors into customers: a usability-centric perspective on purchase behavior in electronic channels. Management Science, 52(3), 367–382.CrossRef
Wolfinbarger, M., & Gilly, C. M. (2003). eTailQ: dimensionalising, measuring and predicting eTail quality. Journal of Retailing, 79(3), 183–198.CrossRef
Ye, Q., Law, R., & Gu, B. (2009). The impact of online user reviews on hotel room sales. International Journal of Hospitality Management, 28(1), 180–182.CrossRef
Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through web sites: a critical review of extant knowledge. Journal of the Academic of Marketing Science, 30, 362–375.CrossRef
Zhang, P., & von Dran, G. M. (2000). Satisfiers and dissatisfiers: A two-factor model for website design and evaluation. Journal of the American Society for Information Science, 51(14), 1253–1268.CrossRef
Metadaten
Titel
Examining Online Brand Image Dimensions from Hotel Managers and Customers Perspectives in Relation to Herzberg’s Two-Factor Theory
verfasst von
Duangthida Nunthapirat
Andrew Lockwood
Brigitte Stangl
Hesham Al-Sabbahy
Copyright-Jahr
2013
Buch
Information and Communication Technologies in Tourism 2014

Print ISBN: 978-3-319-03972-5

Electronic ISBN: 978-3-319-03973-2

Copyright-Jahr: 2013

DOI
https://doi.org/10.1007/978-3-319-03973-2_50