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Erschienen in: Information Systems Frontiers 3/2015

01.06.2015

Examining the antecedent factors of online microsourcing

verfasst von: Baozhou Lu, Rudy Hirschheim, Andrew Schwarz

Erschienen in: Information Systems Frontiers | Ausgabe 3/2015

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Abstract

In this paper, we empirically investigate what motivates firms to engage in the new outsourcing practice known as online microsourcing. Five antecedent factors involved in making online microsourcing decisions, mainly representing economic and strategic considerations, were identified based on prior research. Our research model was tested with data collected from one of the primary online microsourcing platforms. Our findings suggested that online microsourcing decisions are made more for the convenience of management and for strategic reasons than for purposes of cost reduction. Thus, this study indicates the relevance of a resource-based theory for online microsourcing. Because online microsourcing is generally characterized by small outsourcing deals, with small firms as clients, this paper introduces a new outsourcing practice to the current outsourcing landscape. Finally implications for theory and practice are presented.

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Metadaten
Titel
Examining the antecedent factors of online microsourcing
verfasst von
Baozhou Lu
Rudy Hirschheim
Andrew Schwarz
Publikationsdatum
01.06.2015
Verlag
Springer US
Erschienen in
Information Systems Frontiers / Ausgabe 3/2015
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI
https://doi.org/10.1007/s10796-013-9440-y

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