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2018 | OriginalPaper | Buchkapitel

4. Executive Association Befitting the Social Contract

verfasst von : Diane L. Swanson

Erschienen in: CSR Discovery Leadership

Verlag: Springer International Publishing

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Abstract

This chapter proposes that an associative mindset is required for the executive who strives to carry out the terms of the social contract between business and society. According to the analysis in Chap. 2, these terms are that business should provide stakeholders with triple bottom line benefits. This is the essence of corporate social responsibility (CSR). Whereas Chap. 3 demonstrated that the executive who dissociates à la separation consciousness is not capable of directing an organization to deliver these benefits, Chap. 4 describes the mindset of the executive who is. It does so by identifying some realizations necessary for an associative mindset that perceives unity instead of separation in decision domains. These realizations are informed by insights gleaned from the summaries of business and society research in Chap. 2, and they set the stage for the model of CSR discovery leadership in Chap. 5.

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Vorheriges Kapitel Executive Dissociation Unbefitting the Social Contract

Nächstes Kapitel Toward Shared Value Consciousness Through CSR Discovery Leadership

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Titel: Executive Association Befitting the Social Contract
verfasst von: Diane L. Swanson
Verlag: Springer International Publishing
Buch: CSR Discovery Leadership
Print ISBN: 978-3-319-59953-3

Electronic ISBN: 978-3-319-59954-0

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-59954-0_4