Anzeige
Erschienen in:
2010 | OriginalPaper | Buchkapitel
Exploratory Factor Analysis Approach for Understanding Consumer Behavior toward Using Chongqing City Card
verfasst von : Juanjuan Chen, Chengliang Wang
Erschienen in: Advanced Data Mining and Applications
Verlag: Springer Berlin Heidelberg
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
This paper examines the attitude and consumer behavior toward using Chongqing City Card by surveying 202 respondents with a self-administered questionnaire. With exploratory factor analysis, there are seven major factors found out, which are defined as general dimension, marketing dimension, use cost dimension, technology dimension, utility dimension, convenience dimension and E-commerce dimension. Then some suggestions for better operation of Chongqing City Card are provided according to these findings. Limitation and future researches are given also.