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2021 | OriginalPaper | Buchkapitel

Exploring the Effects of Social Value on Social Network Dependence

verfasst von : Stefano Za, Federica Ceci, Francesca Masciarelli, Lea Iaia

Erschienen in: Digital Transformation and Human Behavior

Verlag: Springer International Publishing

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Abstract

In a world where around 3.5 billions of the entire population are active social media users, the individual usage behavior of social network sites and related aspects should require further investigation. Specifically, this paper focuses on the social network dependence, considering the utilitarian and goal-oriented facet rather than the psychological one, usually referred as addiction. It combines an analysis of personal cultural values with Media System Dependency theory, investigating the role of social axioms in affecting the social network dependence. Using a large dataset composed by 622 observations, we developed and validated a research model to shed new light on the investigation of dependence phenomena in the context of social network sites, exploring the role of individual beliefs.

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Titel: Exploring the Effects of Social Value on Social Network Dependence
verfasst von: Stefano Za
Federica Ceci
Francesca Masciarelli
Lea Iaia
Verlag: Springer International Publishing
Buch: Digital Transformation and Human Behavior
Print ISBN: 978-3-030-47538-3

Electronic ISBN: 978-3-030-47539-0

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-47539-0_9

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