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Foreword- Sustainable and Resilient Economies, Theoretical Considerations Kapitel lesen Erstes Kapitel lesen

2022 | OriginalPaper | Buchkapitel

Exploring the Role of Reef-Friendly, Edible Packaging in Reducing Plastic Pollution: Proposition of a Conceptual Model Explaining Purchase Intentions

verfasst von : Breda McCarthy, Pengji Wang

Erschienen in: Community Empowerment, Sustainable Cities, and Transformative Economies

Verlag: Springer Nature Singapore

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Abstract

The aim of this paper is to highlight the ways in which the sustainable packaging industry, in conjunction with consumers, can help to reduce environmental damage to fragile ecosystems. We discuss several theoretical models that have been widely used to explain behavourial change. The literature review suggests that lifestyle segmentation, and concepts from the extended theory of planned behaviour and adoption of innovation literature provide rich explanations for why individuals are likely to purchase and adopt novel forms of sustainable packaging. We propose a model identifying several factors that influence purchase intentions and further research is recommended with a focus on market segments defined by sustainable lifestyles.

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Metadaten
Titel
Exploring the Role of Reef-Friendly, Edible Packaging in Reducing Plastic Pollution: Proposition of a Conceptual Model Explaining Purchase Intentions
verfasst von
Breda McCarthy
Pengji Wang
Copyright-Jahr
2022
Verlag
Springer Nature Singapore
Buch
Community Empowerment, Sustainable Cities, and Transformative Economies

Print ISBN: 978-981-16-5259-2

Electronic ISBN: 978-981-16-5260-8

Copyright-Jahr: 2022

DOI
https://doi.org/10.1007/978-981-16-5260-8_21