2015 | OriginalPaper | Buchkapitel
“Extensive” Computerization in Organizations: Marketing Implications
verfasst von : Beheruz N. Sethna
Erschienen in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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This paper studies the effect of extensive computerization in undergraduate education. The problems that result from computerization are more serious when
all
or
most
individuals in an organization are required to work with a computer. This problem, therefore, is one that is of great relevance to manufacturers of computers who sell to organizational markets.