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2024 | OriginalPaper | Buchkapitel

8. Facilitating Change

verfasst von : Anne Katrine Lund, Mette Refshauge

Erschienen in: Mastering Corporate Communication

Verlag: Springer Nature Switzerland

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Abstract

Never before have organisations wanted or needed to change more frequently than today. That is why it is crucial that the professional communicator is skilled at driving change—from clever design to effective communication in large meetings, films or slideshows. This chapter thus zooms in on the basic knowledge of change and strategic communication that can help turn ambitions into reality.

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Titel: Facilitating Change
verfasst von: Anne Katrine Lund
Mette Refshauge
Verlag: Springer Nature Switzerland
Buch: Mastering Corporate Communication
Print ISBN: 978-3-031-50231-6

Electronic ISBN: 978-3-031-50232-3

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-50232-3_8