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2023 | OriginalPaper | Buchkapitel

Factor Accepting Internet of Things (IoT) Among Generation Y

verfasst von : Saidatul Afifah Auni Saipuddin, Noorshella Che Nawi, Wan Mohd Nadzrol Wan Nasir, Noorul Azwin Md Nasir, Mohd Zubir Md Zin, Bahaaeddin Aleereni

Erschienen in: Impact of Artificial Intelligence, and the Fourth Industrial Revolution on Business Success

Verlag: Springer International Publishing

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Abstract

With the rapid advancements in the Internet technology, many retailers are embracing Internet of things technology in their operation. The usage of IoT is to enhance customer experience and improve efficiency. The rise of usage IoT in retail sector is believed to associate with the increasing number of generation Y in spending online. Therefore, there is urge in investigating factor affecting IoT among generation Y in purchasing online. This study will extend the UTAUT Model by analyzing the perceived risk, perceived trust, interactive communication and attitude towards accepting IoT technology among generation Y.

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Metadaten
Titel
Factor Accepting Internet of Things (IoT) Among Generation Y
verfasst von
Saidatul Afifah Auni Saipuddin
Noorshella Che Nawi
Wan Mohd Nadzrol Wan Nasir
Noorul Azwin Md Nasir
Mohd Zubir Md Zin
Bahaaeddin Aleereni
Copyright-Jahr
2023
DOI
https://doi.org/10.1007/978-3-031-08093-7_7

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