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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Factors Affecting the Academic Achievement of Marketing Students
verfasst von : Daniel J. Brown, William G. Browne, Beverly A. Browne
Erschienen in: Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
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A study of a graduating class of seniors in marketing examined factors associated with successful academic achievement using, first, a required comprehensive examination, and second, overall GPA. A number of potential variables were investigated for their relevance to achievement, grade-related, school-related, comprehensive examination-related, work-related, extra curricular-related, and demographic. Many did not seem to be associated. Overall, academic aptitude and past academic performance seemed to be the most important predictors of achievement.