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Erschienen in:
The Political Economy of Financial Development: A Review Kapitel lesen Erstes Kapitel lesen

2018 | OriginalPaper | Buchkapitel

15. Factors Influencing the Adoption of E-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT

verfasst von : Zainah Qasem

Erschienen in: Emerging Markets from a Multidisciplinary Perspective

Verlag: Springer International Publishing

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Abstract

Recent years have witnessed a growing interest of researchers to examine e-commerce (EC) systems and mobile commerce (MC) role in different sectors. e-ticketing—a paperless, electronically recorded to merchant’s system, electronic document used for ticketing travellers or event attendants—is one of the most important services in e-commerce.
This conceptual paper aims to investigate, understand, and improve e-ticketing adoption in Arabic frontier markets—Morocco, Tunisia, Bahrain, Jordan, Kuwait, Lebanon, and Oman. To achieve this goal, a revised unified theory of acceptance and use of technology (UTAUT) model was introduced. The introduced model emphasized the significant relationship between theory’s main four independent variables—performance expectancy, effort expectancy, social influence, and facilitating conditions—and intention. Trust was incorporated into UTAUT, and nonempirical suggestion of a significant positive relationship between social influence and trust and facilitating conditions and trust were proposed.

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Metadaten
Titel
Factors Influencing the Adoption of E-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT
verfasst von
Zainah Qasem
Copyright-Jahr
2018
Buch
Emerging Markets from a Multidisciplinary Perspective

Print ISBN: 978-3-319-75012-5

Electronic ISBN: 978-3-319-75013-2

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-75013-2_15