Factors Influencing the Promotion of Green Building Materials: Perspective of Multiple Stakeholders

The promotion of green building materials has become a critical solution for most countries to realize low-carbon development, and this would involve multiple stakeholders. In order to formulate a more comprehensive promotion mechanism, this paper analyzed the factors affecting green material promotion from the perspective of multiple stakeholders. Firstly, a comprehensive literature review and the Delphi method of multiple stakeholders were adopted to determine the influencing factors. Then, the DEMATEL-ISM was employed to analyze the centrality, causality and hierarchical structure of the influencing factors. The results indicate that policy system is the cause factor with the highest causality degree, cost of adoption is the effect factor with the lowest causality degree, and initiative of enterprise is the influencing factor with the highest centrality degree. In the hierarchy structure, policy system is at the root level, initiative of enterprise and professional standard are at the deep level, maturity of industrial chain and technical feasibility are at the middle level, and social opinion, cost of adoption and performance of material are at the shallow level. Finally, three practical implications were proposed, including the government’s role to improve the policy system, the association’s need to formulate series of standards for industrial chain, the enterprise’s aspiration to increase investment in research and development. This study provides guidelines for China and other similar economies to formulate promotion mechanisms of green building material promotion and adoption.