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2020 | OriginalPaper | Buchkapitel

3. Factors Influencing User Experience

verfasst von : Dr. Tereza Semerádová, Dr. Petr Weinlich

Erschienen in: Website Quality and Shopping Behavior

Verlag: Springer International Publishing

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Abstract

Online business, commonly referred to as e-commerce, describes the process of buying, selling, and delivering services using electronic media. Because e-commerce relies most of its activities on websites that serve as the main channel of communication between the company and the customer, they must be designed to meet all customer needs. In general, the following six elements are mentioned in the context of e-commerce web design: (1) context: aesthetic and functional layout; (2) content: presented on the website in the form of texts, images, or multimedia; (3) community: ways in which pages facilitate interaction between customers with the same interests, such as sharing or commenting on social networks; (4) personalization: the ability of websites to tailor the display of content to customer preferences; (5) communication: the ways in which the website allows communication between the seller and the buyer; (6) trade: the ability of websites to mediate commercial transactions. This chapter uses previous research related to online user experience to list and classify the factors influencing the processing of online information and the overall perception of a website in relation to the website’s purpose.
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Metadaten
Titel
Factors Influencing User Experience
verfasst von
Dr. Tereza Semerádová
Dr. Petr Weinlich
Copyright-Jahr
2020
DOI
https://doi.org/10.1007/978-3-030-44440-2_3