Public relations is sometimes said to be intangible because results cannot be quantified. There are two answers to this, both of which refute the charge of intangibility, one long-term and the other short-term.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
- Feedback and Results
BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC Frank Jefkins
- Palgrave Macmillan UK
- Chapter 12