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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Female Student Attitudes Toward Careers in Professional Selling
verfasst von : Myron J. Leonard, Keith T. Stephens, Walter Gross
Erschienen in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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This study examines the attitudes and opinions of 56 female business majors concerning a career in non-retail Drofessional selling. A large proportion of subjects were cognizant of the rewards and opportunities associ-iated with success in selling. There was, however, concern over coping with pressure to sell, long hours, women earning less than men, lack of job security, and unstable salary. The findings also suggested that many female students want to learn more about or experience first-hand the practical applications of professional selling.