nach oben

Erschienen in:

2022 | OriginalPaper | Buchkapitel

8. Food Marketing in a Planetary Emergency

verfasst von : Dora Marinova, Diana Bogueva

Erschienen in: Food in a Planetary Emergency

Verlag: Springer Nature Singapore

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Abstract

Our relationship with the marketing of food occurs spontaneously, often unconsciously and although we think we have control, the choices we make are not happening in a vacuum. The chapter examines the role of food marketing highlighting the need for a change towards facilitating a sustainability transition. It elaborates on what food marketing should be delivering to the consumer in responding to the planetary emergency from a social and individual perspective. Food marketing should be supporting ethical and sustainable products with transparency about the food production process while aiming at achieving population health and wellness.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Vorheriges Kapitel Alternative Proteins

Nächstes Kapitel Flexitarianism

Adams, C. J. (1990). The sexual politics of meat: A feminist-vegetarian critical theory. Bloomsbury.

Alblas, M. C., Mollen, S., Fransen, M. L., & van den Putte, B. (2020). Food at first sight: Visual attention to palatable food cues on TV and subsequent unhealthy food intake in unsuccessful restrained eaters. Appetite, 147, 104574. https://doi.org/10.1016/j.appet.2019.104574CrossRef

Alcorta, A., Porta, A., Tárrega, A., Alvarez, M. D., & Vaquero, M. P. (2021). Foods for plant-based diets: Challenges and innovations. Food, 10, 293. https://doi.org/10.3390/foods10020293CrossRef

Askew, K. (2020). Personalised nutrition will shape the food systems of the future: How will mass production adapt. Food Navigator. https://www.foodnavigator.com/Article/2020/06/24/Personalised-nutrition-will-shape-the-food-systems-of-the-future-How-will-mass-production-adapt#:~:text=Personalised%20nutrition%20is%20a%20phrase,deliver%20optimum%20health%20and%20wellness

Binder, A., Naderer, B., & Matthes, J. A. (2020). “Forbidden fruit effect”: An eye-tracking study on children’s visual attention to food marketing. International Journal of Environmental Research and Public Health, 17(6), 1859. https://doi.org/10.3390/ijerph17061859CrossRef

Bogueva, D., & Marinova, D. (2019). Reconciling not eating meat and masculinity in the marketing discourse for new food alternatives. In D. Bogueva, D. Marinova, T. Raphaely, & K. Schmidinger (Eds.), Environmental, health and business opportunities in the new meat alternatives market (pp. 260–282). IGI Global.CrossRef

Bogueva, D., & Marinova, D. (2020). Autonomous Sensory Meridian Response (ASMR) for responding to climate change. Sustainability, 12, 6947. https://doi.org/10.3390/su121769CrossRef

Bogueva, D., Raphaely, T., Marinova, D., & Marinova, M. (2017). Sustainability social marketing. In J. Hartz-Karp, D. Marinova, & D. (Eds.), Methods for sustainability research (pp. 280–291). Edward Elgar.CrossRef

Bogueva, D., Apostolova, M., & Danova, S. (2021). Food, nutrition and health in Bulgaria. In A. Gostin, D. Bogueva, & V. Kakurinov (Eds.), Nutritional and health aspects of food in the Balkans (pp. 67–89). Elsevier.CrossRef

Borresen, E. C., Henderson, A. J., Kumar, A., Weir, T. L., & Ryan, E. P. (2012). Fermented foods: Patented approaches and formulations for nutritional supplementation and health promotion. Recent Patents on Food, Nutrition & Agriculture, 4(2), 134–140. https://doi.org/10.2174/2212798411204020134CrossRef

Carter, O. B., Pollard, C., Atkins, J. F., Milliner, J. M., & Pratt, I. S. (2011). ‘We’re not told why – We’re just told’: Qualitative reflections about the Western Australian ‘Go for 2&5’ fruit and vegetable campaign. Public Health Nutrition, 14(6), 982–988. https://doi.org/10.1017/S1368980010003381CrossRef

Coles. (2021). Coles’ bold new ambitions to reduce its environmental impact. https://www.coles.com.au/whats-happening/sustainability/coles-bold-new-ambitions-to-reduce-its-environmental-impact

Cox, L. (2021). Coles bins Stikeez and minis for good following criticism of plastic promotions. The Guardian. https://www.theguardian.com/business/2021/jul/23/coles-bins-stikeez-and-minis-for-good-following-criticism-of-plastic-promotions

Danley, S. (2021). Shifting demographics poise functional products for growth. Food Business News. https://www.foodbusinessnews.net/articles/18343-shifting-demographics-poise-functional-products-for-growth

Dann, S. (2010). Redefining social marketing with contemporary commercial marketing definitions. Journal of Business Research, 63(2), 147–153. https://doi.org/10.1016/j.jbusres.2009.02.013CrossRef

Deloitte. (2016). Capitalising on the shifting consumer food value equation. https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-fmi-gma-report.pdf

Deloitte. (2019). Plant-based alternatives: Driving industry M&A. https://www2.deloitte.com/content/dam/Deloitte/uk/Documents/consumer-business/deloitte-uk-plant-based-alternatives.pdf

Fletcher, H. (2020). The 10 films sure to turn meat-eaters vegan. Evening Standard. https://www.standard.co.uk/culture/film/the-10-films-sure-to-turn-meateaters-vegan-a3743351.html#comments-area

Folkvord, F., & Hermans, R. C. J. (2020). Food marketing in an obesogenic environment: A narrative overview of the potential of healthy food promotion to children and adults. Current Addiction Reports, 7, 431–436. https://doi.org/10.1007/s40429-020-00338-4CrossRef

Folkvord, F., Anschütz, D. J., Boyland, E., Kelly, B., & Buijzen, M. (2016a). Food advertising and eating behavior in children. Current Opinion in Behavioral Sciences, 9, 26–31. https://doi.org/10.1016/j.cobeha.2015.11.016CrossRef

Folkvord, F., Veling, H., & Hoeken, H. (2016b). Targeting implicit approach reactions to snack food in children: Effects on intake. Health Psychology, 35(8), 919–922. https://doi.org/10.1037/hea0000365CrossRef

Food Ethics Council. (2021). What is food ethics? https://www.foodethicscouncil.org/learn/food-ethics/what-is-food-ethics/

Food Frontier. (2021). 2020 state of the industry. https://www.foodfrontier.org/wp-content/uploads/dlm_uploads/2021/03/Food-Frontier-2020-State-of-the-Industry.pdf

Ganry, J., Egal, F., & Taylor, M. (2011). Fruits and vegetables: A neglected wealth in developing countries. Acta Horticulturae, 921, 105–109. https://doi.org/10.17660/ActaHortic.2011.921.12CrossRef

Gordon, R. (2011). Critical social marketing: Definition, application and domain. Journal of Social Marketing, 1(2), 82–99. https://doi.org/10.1108/20426761111141850CrossRef

Gupta, N., Fischer, A. R., & Frewer, L. J. (2012). Socio-psychological determinants of public acceptance of technologies: A review. Public Understanding of Science, 21(7), 782–795. https://doi.org/10.1177/0963662510392485CrossRef

Hershko, S., Cortese, S., Ert, E., Aronis, A., Maeir, A., & Pollak, Y. (2019). Advertising influences food choices of university students with ADHD. Journal of Attention Disorders, 25(8), 1170–1176. https://doi.org/10.1177/1087054719886353CrossRef

Institute of Food Technologists (IFT). (2021). 9 food trends to watch for in 2021. https://www.ift.org/news-and-publications/blog/2021/2021-food-tech-predictions

International Food Information Council (IFIC). (2020). 2020 food & health survey. https://foodinsight.org/wp-content/uploads/2020/06/IFIC-Food-and-Health-Survey-2020.pdf

Kasemsap, K. (2018). Nutrition and functional foods: Current trends and issues. In A. Verma, K. Srivastava, S. Singh, & H. Singh (Eds.), Nutraceuticals and innovative food products for healthy living and preventive care (pp. 158–175). IGI Global.CrossRef

Kaur, S., & Das, M. (2011). Functional food: An overview. Food Science and Biotechnology, 20(4), 861–875. https://doi.org/10.1007/s10068-011-0121-7CrossRef

Kaynak, E. (2000). Cross-national and cross-cultural issues in food marketing: Past, present and future. Journal of International Food & Agribusiness Marketing, 10(4), 1–11. https://doi.org/10.1300/J047v10n04_01CrossRef

Kazarian, K. (2021). Corona is the first global beverage brand to reach net zero plastic footprint. https://www.foodengineeringmag.com/articles/99501-corona-is-first-global-beverage-brand-to-reach-net-zero-plastic-footprint

Kendall, G. (2014). The science that makes us spend more in supermarkets, and feel good while we do it. The Conversation. https://theconversation.com/the-science-that-makes-us-spend-more-in-supermarkets-and-feel-good-while-we-do-it-23857

Kerr, F., & Maze, L. (2019). The art & science of looking up: Transforming our brains, bodies, relationships and experience of the world by the simple act of looking up. http://www.gliderglobal.com/wp-content/uploads//THE-ART-AND-SCIENCE-OF-LOOKING-UP-REPORT_2019_SINGLES.pdf

Kok, C. R., & Hutkins, R. (2018). Yogurt and other fermented foods as sources of health-promoting bacteria. Nutrition Reviews, 76(s1), 4–15. https://doi.org/10.1093/nutrit/nuy056CrossRef

Label Insight. (2016). How consumer demand for transparency is shaping the food industry. https://www.labelinsight.com/hubfs/Label_Insight-Food-Revolution-Study.pdf?hsCtaTracking=fc71fa82-7e0b-4b05-b2b4-de1ade992d33%7C95a8befc-d0cc-4b8b-8102-529d937eb427,%203

Lawrence, S., & King, T. (2019). Meat the alternative: Australia’s $3 billion dollar opportunity. Food Frontier. https://www.foodfrontier.org/wp-content/uploads/2019/09/Meat-the-Alternative-Food-Frontier.pdf

Look Up. (n.d.). What happened when Australia looked up? https://www.lookup.org.au/the-effect

McClements, D. J. (2019). Future food: How modern science is transforming the way we eat. Springer Nature.CrossRef

Mintel. (2021). Global food and drink trends 2021. https://www.mintel.com/global-food-and-drink-trends

Murata, Y. (2007). Taste heterogeneity and the scale of production: Fragmentation, unification, and segmentation. Journal of Urban Economics, 62, 135–160. https://doi.org/10.1016/j.jue.2006.11.005CrossRef

Nestle, M. (2013). Food politics: How the industry influences nutrition and health (3rd ed.). University of California Press.

Nielsen, B. (2021). Chain of custody: Overcoming food supply chain disruption. Grande. https://www.grandecig.com/blog/food-supply-chain-of-custody

Norman, J., Kelly, B., McMahon, A. T., Boyland, E., Baur, L. A., Chapman, K., … Bauman, A. (2018). Sustained impact of energy-dense TV and online food advertising on children’s dietary intake: A within-subject, randomised, crossover, counter-balanced trial. International Journal of Behavioural Nutrition and Physical Activity, 15(1), 37. https://doi.org/10.1186/s12966-018-0672-6CrossRef

Olayanju, J. B. (2019). Top trends driving change in the food industry. Forbes. https://www.forbes.com/sites/juliabolayanju/2019/02/16/top-trends-driving-change-in-the-food-industry/?sh=1231e6c66063

Ordovas, J. M., Ferguson, L. R., Tai, E. S., & Mathers, J. S. (2018). Personalised nutrition and health. British Medical Journal (BMJ), 361, k2173. https://doi.org/10.1136/bmj.k2173CrossRef

Pollan, M. (2006). The omnivore’s dilemma: The search for a perfect meal in a fast-food world. Bloomsbury.

Pomeranz, J. L., & Adler, S. (2015). Defining commercial speech in the context of food marketing. The Journal of Law, Medicine & Ethics, 43(s1), 40–43. https://doi.org/10.1111/jlme.12213CrossRef

Poutanen, K., Flander, L., & Katina, K. (2009). Sourdough and cereal fermentation in a nutritional perspective. Food Microbiology, 26(7), 693–699. https://doi.org/10.1016/j.fm.2009.07.011CrossRef

Ruzgys, S., & Pickering, G. J. (2020). Perceptions of cultured meat among youth and messaging strategies. Frontiers, Sustainable Food Systems, 4, 122. https://doi.org/10.3389/fsufs.2020.00122CrossRef

Schlosser, E. (2002). Fast food nation: The dark side of the all-American meal. Perennial.

Shilling, R. (2020). How two industry leaders invest to save the water supply as scarcity grows. Food Engineering Magazine. https://www.foodengineeringmag.com/articles/99163-how-two-industry-leaders-invest-to-save-the-water-supply-as-scarcity-grows

Sloan, E. (2021). Top 10 food trends in 2021. Technology Magazine, IFT. https://www.ift.org/news-and-publications/food-technology-magazine/issues/2021/april/features/top-10-food-trends-of-2021

Smith, B. (2020). The 17 best display ads of 2020 (and why they work). Word Stream. https://www.wordstream.com/blog/ws/2020/09/30/best-display-ad-examples

Son, H. (2015). The history of Western futures studies: An exploration of the intellectual traditions and three-phase periodization. Futures, 66, 120–137. https://doi.org/10.1016/j.futures.2014.12.013CrossRef

Springmann, M., Spajic, L., Clark, M. A., Poore, J., Herforth, A., Webb, P., Rayner, M., & Scarborough, P. (2020). The healthiness and sustainability of national and global food based dietary guidelines: Modelling study. British Medical Journal (BMJ), 370, m2322. https://doi.org/10.1136/bmj.m2322CrossRef

Stenne, R., Hurlimann, T., & Godard, B. (2012). Are research papers reporting results from nutrigenetics clinical research a potential source of biohype? Accountability of Research, 19(5), 285–307. https://doi.org/10.1080/08989621.2012.718681CrossRef

Swaney, S. (n.d.). Personalised nutrition: What is it and does it really work? Nutrition Australia. https://nutritionaustralia.org/division/nsw/personalised-nutrition-what-is-it-and-does-it-really-work/

Talati, Z., Norman, R., Pettigrew, S., Neal, B., Kelly, B., Dixon, H., … Shilton, T. (2017). The impact of interpretive and reductive front-of-pack labels on food choice and willingness to pay. International Journal of Behavioral Nutrition and Physical Activity, 14, 171. https://doi.org/10.1186/s12966-017-0628-2CrossRef

Valkenburg, P. M., & Peter, J. (2013). The differential susceptibility to media effects model. Journal of Communication, 63(2), 221–243. https://doi.org/10.1111/jcom.12024CrossRef

Van Delden, B., Aley, G., & Hogarth-Scott, P. (2019). Personalised nutrition offering vast opportunity. KPMG. https://home.kpmg/au/en/home/insights/2019/02/evokeag-personalised-nutrition-offering-vast-opportunity.html

Vita Mojo. (n.d.). Our products: Smarter digital ordering and back of house solutions. https://www.vitamojo.com/our-products

Wilson, A. L., Buckley, E., Buckley, J. D., & Bogomolova, S. (2016). Nudging healthier food and beverage choices through salience and priming. Evidence from a systematic review. Food Quality and Preference, 51, 47–64. https://doi.org/10.1016/j.foodqual.2016.02.009CrossRef

Woolworths. (2021). Woolworths’ Discovery Garden. https://www.woolworths.com.au/shop/discover/garden

Young, L., Rosin, M., Jiang, Y., Grey, J., Vandevijvere, S., Waterlander, W., & Mhurchu, C. N. (2020). The effect of a shelf placement intervention on sales of healthier and less healthy breakfast cereals in supermarkets: A co-designed pilot study. Social Science & Medicine, 266, 113337. https://doi.org/10.1016/j.socscimed.2020.113337CrossRef

Zaraska, M. (2016). Meathooked: The history and science of our 2.5-million-year obsession with meat. Basic Books.

Titel: Food Marketing in a Planetary Emergency
verfasst von: Dora Marinova
Diana Bogueva
Verlag: Springer Nature Singapore
Buch: Food in a Planetary Emergency
Print ISBN: 978-981-16-7706-9

Electronic ISBN: 978-981-16-7707-6

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-981-16-7707-6_8

Springer Professional

Abstract

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"