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2018 | OriginalPaper | Buchkapitel

2. Fostering a Relationship Learning Context as a Driver of Green Innovation Performance and Green Customer Capital

verfasst von : Gema Albort-Morant, Silvia Martelo-Landroguez, Antonio L. Leal-Rodríguez

Erschienen in: Sustainability in Innovation and Entrepreneurship

Verlag: Springer International Publishing

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Abstract

Sustainability is a popular topic within the current literature on the fields of management and economics. There are plenty of studies that empirically address the ties between strategic management (i.e. knowledge management) topics and corporate environmental performance. However, there is a scarcity of empirical studies examining the combined effects of promoting a relationship learning context on green innovation performance and green customer capital. This chapter develops a research model that links relationship learning, green innovation performance and green customer capital and empirically tests the research hypotheses through Partial Least Squares (PLS-SEM) analysis. Our results suggest that firms should make an effort and invest in resources to enhance their relational capital. Besides, in order to create green customer capital it is advisable that firms are able to transform this relationship learning into green innovative outcomes.

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Vorheriges Kapitel The Route Towards Sustainable Innovation and Entrepreneurship: An Overview

Nächstes Kapitel Smart Cities, Innovation and Sustainability: Which Role for Cities in Fostering “Green” Entrepreneurship?

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Titel: Fostering a Relationship Learning Context as a Driver of Green Innovation Performance and Green Customer Capital
verfasst von: Gema Albort-Morant
Silvia Martelo-Landroguez
Antonio L. Leal-Rodríguez
Verlag: Springer International Publishing
Buch: Sustainability in Innovation and Entrepreneurship
Print ISBN: 978-3-319-57317-5

Electronic ISBN: 978-3-319-57318-2

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-57318-2_2

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