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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Frame of reference
verfasst von : Florian Denker
Erschienen in: The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
Verlag: Springer Fachmedien Wiesbaden
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The objective of this chapter is to provide a frame of reference for the study’s research questions. I will therefore introduce the innovation concept (section 2.1) by distinguishing between innovation as an outcome (section 2.1.1) and innovation as a process (section 2.1.2). Subsequently, I will highlight the front-end of innovation as the innovation process phase that is most relevant in the context of this study (section 2.2). The chapter closes with a short introduction to the open innovation paradigm, and the major idea evaluation challenges that firms need to face when obtaining large numbers of new product ideas from external sources (section 2.3).