Framework design of university communication model (UCOM) to enhance continuous intentions in teaching and e-learning process

The technology enhancement learning (TEL) needs continuous use and high perception from learners with collaborative of technologies and multi-media applications. The problem of continuous intention in e-learning applications relies on the type of technology used that changes from one university to another. This study aims to design a framework developed from University Communication Model (UCOM) model to enhance the teaching and learning process of universities. This framework gives a high rate of significance and accurate results by examining the relationship between the factors of e-learning application and technology acceptance model (TAM). In additions, an extra factor used for continuous intention to use e-learning applications. The method used shows a survey distributed between 297 participants to validate the hypothesis proposed. The results evaluated by partial-least-structure (PLS) program, suggest and prove the significant use of (UCOM) as a continuous intention in e-learning based on 16 tested hypotheses of model item constructs.