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Erschienen in:
Begriff der Digitalisierung – Extension und Intension aus betriebswirtschaftlicher Perspektive Kapitel lesen Erstes Kapitel lesen

2019 | OriginalPaper | Buchkapitel

11. From Big Data to Smart Data – Problemfelder der systematischen Nutzung von Daten in Unternehmen

verfasst von : Steffen Wölfl, Alexander Leischnig, Björn Ivens, Daniel Hein

Erschienen in: Geschäftsmodelle in der digitalen Welt

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Die zunehmende Digitalisierung von Geschäftsprozessen, Leistungen oder sogar ganzen Geschäftsmodellen bietet Unternehmen vielfältige Möglichkeiten zur Wertgenerierung mit Daten. Die zielgerichtete und systematische Verarbeitung und Nutzung von Daten stellt Unternehmen verschiedener Branchen jedoch vor große Herausforderungen. Der vorliegende Beitrag gibt einen Überblick über grundlegende Prozesse der systematischen Verarbeitung und Nutzung von Daten in Unternehmen. Darüber hinaus diskutiert der Beitrag mögliche Problemfelder, die bei der Nutzung von Daten entstehen können und gibt Handlungsempfehlungen, wie Unternehmen diese Herausforderungen bewältigen können.

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Metadaten
Titel
From Big Data to Smart Data – Problemfelder der systematischen Nutzung von Daten in Unternehmen
verfasst von
Steffen Wölfl
Alexander Leischnig
Björn Ivens
Daniel Hein
Copyright-Jahr
2019
Buch
Geschäftsmodelle in der digitalen Welt

Print ISBN: 978-3-658-22128-7

Electronic ISBN: 978-3-658-22129-4

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-658-22129-4_11