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2019 | OriginalPaper | Buchkapitel

8. From Corporate Social Responsibility to Corporate Social Innovation

verfasst von : Luis Portales

Erschienen in: Social Innovation and Social Entrepreneurship

Verlag: Springer International Publishing

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Abstract

Corporate Social Responsibility (CSR) is a concept that has evolved in its understanding, leading to a not consensual definition. Despite this lack of consensus, in general terms, CSR can be understood as the way in which the company establishes a link with the society, beyond its commercial interests. The implementation of CSR programs has two components. The first is the interest in creating a tangible benefit in society. The second is the interest to strengths the relationship with the different stakeholders, either instrumentally or strategically oriented to generate capacities in them to attend to their needs. These two components open the opportunity for CSR to become a source of social innovation. This chapter aims to present the different perspectives that exist on the way in which companies understand their relationship with society through social responsibility, as well as identify which of them generates processes of Corporate Social Innovation (CSI).

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Vorheriges Kapitel Business Models of Social Enterprises

Nächstes Kapitel Social Innovation from Companies: Social Purpose Business Models

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Titel: From Corporate Social Responsibility to Corporate Social Innovation
verfasst von: Luis Portales
Verlag: Springer International Publishing
Buch: Social Innovation and Social Entrepreneurship
Print ISBN: 978-3-030-13455-6

Electronic ISBN: 978-3-030-13456-3

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-3-030-13456-3_8