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Erschienen in:
2007 | OriginalPaper | Buchkapitel
From Good to “Best of the Good”
verfasst von : Bradley K. Googins, Philip H. Mirvis, Steven A. Rochlin
Erschienen in: Beyond Good Company
Verlag: Palgrave Macmillan US
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By almost any criterion or measure, Unilever is a “good” company. Its consumers, roughly 150 million a day worldwide, know the $50 billion global company, with operations in 150 countries, through its home-and-personal care brands such as Dove, Lifebuoy, Sunsilk, and Vaseline, or when sipping Lipton teas, preparing Knorr foods, pigging out with Ben & Jerry’s ice cream, or trimming down through Slim-Fast. In the world of corporate citizenship, Unilever is well known for its historic concern for employees and communities, for its environmental practices, and for its efforts to promote human welfare in developing countries.