From Industry 4.0 to Business Model 4.0

Opportunities of the Digital Transformation

verfasst von: Dr. Reinhard Ematinger

Verlag: Springer Fachmedien Wiesbaden

Buchreihe : essentials

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

In this essential you will learn how to use the changed rules of the game of Industry 4.0 and discover patterns for new business models. Reinhard Ematinger shows you how to describe your current business model in a structured way, sketch and test new business models and define the benefits for existing and new customers. Real and current examples accompany you through this book and questions support you in the transfer to application in your organization.
This Springer essential is a translation of the original German 1st edition essentials, Von der Industrie 4.0 zum Geschäftsmodell 4.0 by Reinhard Ematinger, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2018.The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.

Inhaltsverzeichnis

Frontmatter

1. Introduction

Abstract

The digitalization of the industry opens up new opportunities for companies of different sectors and sizes - and also brings new risks: There is the chance to develop new business models and to generate new revenues from the experience of the previous business with “old” and “new” customers. At the same time, there is the risk of losing the connection to existing customers because new competitors with more attractive business models and with significantly greater benefits for their customers are entering the game.

Reinhard Ematinger

2. The Rules of the Game Have Changed

Abstract

Digital business models are changing the market. Companies that fail to adapt to the rules of the game and technological possibilities will lose customers and sooner or later possibly their entire previous business.

Reinhard Ematinger

3. A View into the Crystal Ball 4.0

Abstract

This section offers five developments that not only make the elusive buzzword “Industry 4.0” a little more tangible, but also enables the fundamental change in digital integration in our day-to-day business. Customers and business partners expect that questions and answers about Industry 4.0 will be handled way less centrally in competence centers and that more roles, disciplines and functions will feel responsible for digitalization in organizations. A number of challenges still need to be overcome on the way of achieving this goal.

Reinhard Ematinger

4. Why We Need a New Understanding of Processes

Abstract

Industry 4.0 will enable not less than a revolution in business processes and business models, and the interaction between people and IT will be redefined in already clearly emerging Industry 4.0 scenarios, corresponding to new internal and external processes. More responsibility will lie in conducting and orchestrating processes that happen in real time and hand in hand with intelligent machines and systems. Entire process landscapes are currently changing due to digitalization and networking, and they will continue to do so in the future. So much for theory. And the practice: In order to be successful with new concepts and tools and to raise potentials, detailed knowledge of one’s own current and possible future internal processes and those of customers and suppliers is necessary (IBM 2015).

Reinhard Ematinger

5. Why We Need a New Understanding of Business Models

Abstract

Sustainable business models and inspiring customer benefits are the key to long-term success for a company: Realizing entrepreneurial opportunities in a more uncertain and complex business world is a crucial competitive advantage. Innovation that is limited to technology alone does not guarantee success. New products and services should be meaningfully coupled with business models that define the market entry strategies as well as the benefits for key customer segments.

Reinhard Ematinger

6. How to Create a Viable Basis for Future Business Models

Abstract

Understanding your own business model is both a challenge and one of the most important assets of an organization, whether it is a start-up or an established company. However, when executives are asked to explain their current business model, most answers are vague at best and have more to do with corporate structure and processes than with the “logic” of the business. This “logic” has changed again and again since industrialization, has been adapted, discarded and developed anew, but with current technical and organizational possibilities, the speed and pressure on the people and organizations involved are increasing.

Reinhard Ematinger

7. How to Combine Building Blocks of your Business Model and Digital Elements into the Digital Matrix

Abstract

In order to complete the specifics of business ideas and models discussed above in the context of Industry 4.0 into a usable and understandable structure, to discuss to—be— and as—is—situations and to derive possible next steps of implementation, it would be useful to combine the most important building blocks of a business model with the key elements of digitalization.

Reinhard Ematinger

8. Summary

Abstract

Digitalization is on one hand causing one of the greatest transformations in industry since the third industrial revolution in the 1970s, on the other hand a huge paradigm shift that is already creating and will continue to create turbulences and opportunities. In order to be able to take a chance of this transformation, to take advantage of the changed rules of the game, to adapt processes sensibly and to make current and future business models workable, a meaningful mix of proven and new tools is necessary.

The Business Model Canvas supports organizations in preparing for future challenges by providing a comprehensible starting point for the development, discussion, validation and selection of possible future business models. The digital elements presented - networked people, intelligent objects, services and data in the cloud - take the specifics of business processes and models in the context of Industry 4.0 into account and make the relationships transparent. The Digital Matrix combines the building blocks of a business model with the key elements of digitalization in order to create a working framework and offers a glimpse beyond the horizon by providing both relevant questions and a framework for the “translation” of ideas into business processes and models that will benefit equally customers and suppliers.

Reinhard Ematinger

Backmatter

Titel: From Industry 4.0 to Business Model 4.0
verfasst von: Dr. Reinhard Ematinger
Verlag: Springer Fachmedien Wiesbaden
Electronic ISBN: 978-3-658-32400-1
Print ISBN: 978-3-658-32399-8
DOI: https://doi.org/10.1007/978-3-658-32400-1