The business of professional soccer-clubs is based on mass-based enthusiasm. Knowing the spectators' needs is essential in order to successfully realize a spectator-oriented framing of the soccer-event as a total product. With the changing of soccer as an original leisure-time-activity into a full-scale commercial concern new demands for the management of professional soccer-clubs gained currency. In order to produce spectator-enthusiasm nothing else is necessary but 22 soccer-players and a ball. The entrepreneurial environment should be designed as to create a profitable connection for all those involved. Thus, while respective investors add to their economic benefit, spectators are satisfied in their need for having experienced a great soccer-event. Only by means of detecting the product-features that carry greater importance for the customer in terms of need can the soccer-event as a total product be profitably realized. In doing so, this economic interests can be combined with the views of customers and spectators respectively. By means of an exemplary empirical study of a professional German soccer-club the beneficial attributes of the “soccer-event” as a total product will be registered in order to provide a deeper understanding of the new demands peculiar to the field of sports-clubs management.
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- From Leisure-Sport-Activity to Big Business New Demands in the Field of Sports-Club-Management Regarding the Measuring of Spectator-Oriented Performances in Soccer