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2019 | Buch

From Single to Scale

How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit

insite
SUCHEN

Über dieses Buch

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."

Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:
Do I have to do the work or can I outsource it to someone else?
Can I receive 1,000 orders tomorrow and handle it?
Is the process/delivery repeatable so anyone can do it?

What You'll LearnDevelop a profitable, scalable business from what you’re doing now
Create content and attract an audience to that content
Outsource your scalable process
Scale your profit and money management
Optimize your growth and prioritize meeting and exceeding your goals

Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Inhaltsverzeichnis

Frontmatter
Chapter 1. Why You Need to Scale
Abstract
I want to give you a better quality of life. There are many lies and preconceived ideas that consultants and freelancers tell themselves. All of these are killing your business and perhaps even making you unhappy. In this chapter we’re going to explore why scale isn’t just about a bigger office; it’s about helping more people and giving you more freedom.
Michael Killen
Chapter 2. What’s Stopping You From Scaling?
Abstract
In short, there isn’t anything stopping you from scaling. In this chapter, we’re going to see exactly how to start scaling, as well as why scaling becomes exponential—meaning the the more you scale, the more you find ways to scale in future. The biggest roadblock stopping us from scaling, though, is often seen as money.
Michael Killen
Chapter 3. Types of Single-Person, Scalable Businesses
Abstract
When looking at scaling our business, growing profit, and giving ourselves time back, we need to look at three key questions:
1.
Do I have to do the work or can I outsource it to someone else?
 
2.
Can I receive 1,000 orders tomorrow and handle it?
 
3.
Is the process or delivery repeatable so anyone can do it?
 
Michael Killen
Chapter 4. Developing a Scalable Product from What You’ve Got
Abstract
The key to building scalable products, as a single person or microbusiness, is using what you’ve got already. Everything you do is already designed to be built and delivered by one person, usually to another small or microbusiness as a customer. Even if you consult for large companies, you’re probably only dealing with smaller teams and a manager within that organization. This chapter is about taking what you’ve got and what you’re selling now, and turning it into a scalable product. Half of these steps will be about doing what you do already and documenting it. The other half will be about using what you have already created and repurposing it.
Michael Killen
Chapter 5. Creating Content for a Scalable Product
Abstract
I truly hate the word content; it’s dry and it doesn’t have context. It’s overused and most important, it’s like creating a product. You can build as many widgets as you like, but if you’re not promoting and sharing them, no one is going to buy. However, we have to create helpful, valuable content that attracts readers, converts leads, and makes sales.
Michael Killen
Chapter 6. Building a Larger Audience
Abstract
In this chapter we’re going to create an audience that listens to us, knows who we are, and most important, trusts us. Although content might help someone who already knows who we are, we must build out that audience of people who want to continue hearing from us. At its core, we’ll be building an e-mail list and remarketing lists. We’ll also be capturing e-mail addresses and contact information to communicate with our audience later.
Michael Killen
Chapter 7. Connecting More of That Audience to a Scalable Product
Abstract
Connecting more of your audience to a scalable product means showing your audience, traffic and e-mail subscribers a product without needing you to be there for the sale. Smaller, low-cost products up to about $50 are suitable for splinter products. Splinter products work to pay for the cost of traffic and lead acquisition. They also make great scalable products to sell on automation.
Michael Killen
Chapter 8. Why Process Is the Key to Scale
Abstract
Process, systems, and protocols sound like very boring concepts. You got into business to be creative, solve problems, and help people! No one likes the idea of setting up processes or workflows. Even less, you especially hate the work of bookkeeping, answering e-mails, sending your newsletter, and social media posting. There are loads of activities that our businesses have to do that are in fact very dull. Frankly, they’re not high value either.
Michael Killen
Chapter 9. Outsourcing the Scalable Process
Abstract
In this chapter we’re going to learn how to outsource our processes to other people. Outsourcing has become much easier, but with that it has made people sloppy about their hiring process. If you want to keep standards high, your outsourcing needs to follow its own process.
Michael Killen
Chapter 10. Growth Optimization
Abstract
Growth is less a result of luck or tactics, but rather sheer force of will. In this chapter we’re going to explore scaling your scaling, growing what is already growing in the business and achieving more every day. We’re going to examine the most effective growth tactics available and explore why certain tactics don’t work.
Michael Killen
Chapter 11. Profit and Money Management to Scale
Abstract
This chapter was written to make sure that businesses like yours aren’t left in the dark when it comes to money management. More often than not, the closest most of us will get to money and financial coaching is our bank sending a few “How to take care of your finances” leaflets. Other than my personal crusade to better educate small and microbusinesses about money, I think it’s important that everyone learns what to do with cash.
Michael Killen
Chapter 12. Scale and Growth Are Just Around the Corner!
Abstract
You now know that you need to scale and that growth is the strongest strategy you can employ for your business. Even as a single person or micro-business, it’s critical that you allow your business to grow larger than you are.
  • Does your new business sell products and services that you don’t have to deliver?
  • Does your new business have products and services that can sell thousands of times and not run out?
  • Can the delivery be repeated over and over?
Michael Killen
Backmatter
Metadaten
Titel
From Single to Scale
verfasst von
Michael Killen
Copyright-Jahr
2019
Verlag
Apress
Electronic ISBN
978-1-4842-3814-1
Print ISBN
978-1-4842-3813-4
DOI
https://doi.org/10.1007/978-1-4842-3814-1